CASE STUDY
Website Transformation for Better Clarity, Conversion, and Authority
CLIENT
Muhammad Usman – A creative design studio focused on helping purpose-driven brands communicate clearly through impactful visuals.
OVERVIEW
This project aimed to reposition Usman Designs with a stronger digital presence that would engage the right audience, improve brand perception, and drive measurable results.
PROJECT BACKGROUND
Usman had built a solid portfolio of design work, but his website lacked:
- Strategic positioning
- Cohesive branding
- User flow that supports lead generation
- Visual hierarchy and consistency,
- Consistent storytelling,
- and Conversion-Focused structure,
causing potential clients to drop off or fail to connect with the value offered.
PROJECT GOALS
Reposition Usman Designs as a strategic design partner (not just a freelancer)
Improve content clarity, design consistency, and user engagement
Develop a visual identity that’s both modern and reflective of Usman’s unique approach
Reduce bounce rate and increase time on page
SOLUTIONS IMPLEMENTED
I led a full strategic and creative transformation:
- Website Strategy: Clear flow from identifying the visitor’s problem to showing empathy, building trust, and offering a compelling solution.
Brand Messaging: Developed clarity-driven copy using proven frameworks (StoryBrand + high-conversion UX copy).
Design Direction: Created a professional, cohesive website using consistent visuals & intuitive layouts.
Conversion Strategy: Integrated CTAs, value-aligned case studies, and user-friendly navigation to reduce bounce and increase engagement.
Results (After 15 days of launch)
Before Redesign (May 20 – Jun 19):
Unique Visitors: 169
Total Pageviews: 368
Bounce Rate: 62.2%
Avg. Session: 1m14s
After Launch (Jun 30 – Jul 31):
Unique Visitors: 243 (+44%)
Total Pageviews: 1.1K (+199%)
Bounce Rate: 55% (↓ 7%)
Avg. Session: 1m21s (+7s)
